Cookie Policy

What Are Cookies

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about how users interact with their sites.

Cookies contain information that is transferred to your device's hard drive. They help us improve our website and deliver a better, more personalised service by enabling us to:

• Estimate our audience size and usage patterns
• Store information about your preferences and personalise our website according to your interests
• Speed up your searches and navigation
• Recognise you when you return to our website
• Provide relevant advertising and measure advertising effectiveness

How We Use Cookies

Senira uses cookies and similar tracking technologies to enhance your browsing experience, analyse website traffic, and understand where our visitors are coming from. We implement Google Consent Mode v2 to ensure your privacy preferences are respected across all our tracking and advertising activities.

We use cookies for the following purposes:

• Essential functionality: To ensure our website operates correctly and securely
• Performance and analytics: To understand how visitors use our website and identify areas for improvement
• Advertising and marketing: To deliver relevant advertisements and measure campaign effectiveness
• Personalisation: To remember your preferences and provide a customised experience

Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for our website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies as they are necessary for the website to work.

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics to analyse website traffic, user behaviour, and performance metrics. This information helps us improve our website and services.

Functional Cookies

These cookies enable enhanced functionality and personalisation, such as remembering your preferences (language, region, or theme), login information, and other choices you make to improve your experience on our website.

Marketing and Advertising Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They may be set by us or by third-party advertising partners. We use Google Ads and other advertising platforms to show you relevant content and measure the effectiveness of our marketing campaigns.

Cookie Details

The following table provides details about the specific cookies we use:

Third-Party Cookies

We use several third-party services that may set cookies on your device when you visit our website:

Google Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics uses cookies to collect information about your use of our website in an anonymous form, including the number of visitors, where visitors have come from, and the pages they visited. This information helps us improve our website and services.

Google Ads

We use Google Ads for advertising and remarketing purposes. Google Ads may use cookies to show you relevant advertisements based on your interests and to measure the effectiveness of our advertising campaigns. These cookies may track your browsing behaviour across different websites.

Google Fonts

We use Google Fonts to display fonts on our website. When you visit our site, Google may collect information about your IP address and the fonts requested. This service helps ensure consistent typography across different devices and browsers.

Google Consent Mode v2

We implement Google Consent Mode v2 to ensure that your privacy preferences are respected across all Google services we use, including Google Analytics and Google Ads. This technology:

• Adjusts the behaviour of Google tags based on your consent choices
• Allows measurement while respecting user privacy preferences
• Provides privacy-preserving analytics when consent is not given
• Enables conversion modelling to fill in gaps in data due to consent choices
• Ensures compliance with privacy regulations while maintaining measurement capabilities

When you make consent choices through our cookie banner, these preferences are automatically communicated to all Google services, ensuring consistent privacy protection across our website.

Managing Your Cookie Preferences

You have several options for managing cookies and your privacy preferences:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

• Accept all cookies
• Reject all non-essential cookies
• Customise your preferences for different types of cookies

You can change your preferences at any time by clicking the cookie settings link in our website footer or by clearing your browser cookies and revisiting our site.

Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can set your browser to:

• Block all cookies
• Block third-party cookies
• Delete cookies when you close your browser
• Notify you when a website tries to set a cookie

Please note that blocking or deleting cookies may affect the functionality of our website and your user experience.

Opt-Out Links

You can opt out of specific third-party cookies and tracking:

• Google Analytics: Use the Google Analytics Opt-out Browser Add-on
• Google Ads: Visit Google's Ads Settings to control personalised advertising
• General advertising: Visit the Digital Advertising Alliance's opt-out page

Data Protection and Privacy

Our use of cookies is governed by our Privacy Policy and complies with applicable data protection laws, including the General Data Protection Regulation (GDPR). We are committed to:

• Being transparent about our use of cookies
• Obtaining appropriate consent before setting non-essential cookies
• Providing easy ways to manage your cookie preferences
• Regularly reviewing and updating our cookie practices
• Protecting any personal data collected through cookies

For more information about how we handle your personal data, please see our Privacy Policy.

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

• Posting the updated policy on our website
• Updating the "Last updated" date at the top of this policy
• Providing notice through our cookie consent banner if significant changes affect your rights

We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and related technologies.

Contact Us

If you have any questions about this Cookie Policy or our use of cookies, please contact us:

Our privacy team will be happy to assist you with any questions or concerns about our cookie practices and your privacy rights.